Welcome to the concept hotel, Aurelia, where “The Golden One” isn’t just a name but an experience. Nestled along the sun-kissed coast of Salerno, Aurelia is a haven for those who seek elegance and escapism in equal measure. The philosophy centers on curated luxury, drawing from Italy’s rich heritage and elevating it into a sanctuary of refined indulgence.
Inspired by Aurelia the sun goddess, also known as “the golden one”, the logo forms a sun-like shape built from the iconic “A” letterface. This sun icon can represent many things; the Italian sun, light & warmth, as well as a sunrise and sunset signifying the loss of passage of time during a guests stay.
Selected from the direct surroundings of the hotel, the colour palette pulls colours directly from what a guest can expect to see on their visit. Shades of green from the natural Italian foliage. Yellows to represent the golden sunshine, and of course blues to tie in the gorgeous Almalfi Coast.
